Niche Marketing

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe […]

Fall-off-the-bone tender short ribs require low heat and long cooking time, just perfect for slow cookers. The post Slow Cooker Beer-Braised Ribs & Cauliflower Mash appeared first on MyFitnessPal Blog. Why Smoothies Can Help on a GLP-1 Diet A GLP-1 diet doesn’t need a special set of “approved” foods. For many people, the basics are enough: protein, fiber-rich foods, fluids, and portions that feel comfortable. That can be tricky when your appetite is low. “GLP-1 medications can slow stomach emptying, and digestive side effects are common for […]

Every language app in your pocket inherited a teaching method built for Latin. Understanding why that happened is a more useful design lesson than anything the apps themselves will teach you. In 1788, Prussia introduced the Abitur, a standardized national examination required for entry into universities and the civil service. To pass it, students needed to demonstrate measurable, gradable knowledge. The system needed to teach language to large classrooms, produce consistent outcomes, and do it with one teacher and thirty students. The educators responsible for designing this […]

I want to discuss accessibility because it is the most important thing for making websites. Other A List Apart articles give you innovation and insight. This article will give you homework. These are just my personal views, but they’re pretty good. I want to start off with a couple of statements, and you will agree: So what? The first question is, “Is this life-or-death stuff?” The answer is, “Yes.” In my favorite essay, This Is All There Is, Aral Balkan makes the point that pretty much everything […]

Today’s web is not always an amiable place. Sites greet you with a popover that demands assent to their cookie policy, and leave you with Taboola ads promising “One Weird Trick!” to cure your ailments. Social media sites are tuned for engagement, and few things are more engaging than a fight. Today it seems that people want to quarrel; I have seen flame wars among birders.   These tensions are often at odds with a site’s goals. If we are providing support and advice to customers, we […]