Niche Marketing

Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking about whether the team has the right skills to tackle it. The other is diving deep into whether the solution actually solves the user’s problem. Same room, same problem, completely different lenses. This is the beautiful, sometimes messy reality of having both a Design Manager and a Lead Designer on the same team. And if you’re wondering […]

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe […]

Beets and oranges shine in this festive salad that brings together the best of winter in a bite. The post Beet and Citrus Salad With Feta Yogurt appeared first on MyFitnessPal Blog. If you’ve scrolled social media lately, you’ve probably seen people swapping vegetable oils for beef tallow, going all-in on carnivore diets, or loading up on protein from steak and bacon. With so much conflicting nutrition advice out there, it’s easy to wonder: Is saturated fat actually bad for you, or is that outdated thinking? Here’s […]

A healthier take on the traditional Greek cookies, these are made with oats and walnuts. The post Honey-Sweetened Baklava Cookies appeared first on MyFitnessPal Blog. If you’ve scrolled social media lately, you’ve probably seen people swapping vegetable oils for beef tallow, going all-in on carnivore diets, or loading up on protein from steak and bacon. With so much conflicting nutrition advice out there, it’s easy to wonder: Is saturated fat actually bad for you, or is that outdated thinking? Here’s the deal: Despite what some influencers claim, […]

The nutty crust and touch of maple syrup makes these four-bite sweet potato pie bars irresistible. The post Sweet Potato Pie Bars appeared first on MyFitnessPal Blog. If you’ve scrolled social media lately, you’ve probably seen people swapping vegetable oils for beef tallow, going all-in on carnivore diets, or loading up on protein from steak and bacon. With so much conflicting nutrition advice out there, it’s easy to wonder: Is saturated fat actually bad for you, or is that outdated thinking? Here’s the deal: Despite what some […]

Chocolate and peppermint shine in these whole-grain cookies with a classic shortbread texture. The post Chocolate-Peppermint Shortbread appeared first on MyFitnessPal Blog. If you’ve scrolled social media lately, you’ve probably seen people swapping vegetable oils for beef tallow, going all-in on carnivore diets, or loading up on protein from steak and bacon. With so much conflicting nutrition advice out there, it’s easy to wonder: Is saturated fat actually bad for you, or is that outdated thinking? Here’s the deal: Despite what some influencers claim, the science on […]

Don’t let your healthy habits slide during the holidays. The post 4 Ways to Squeeze in More Steps Over the Holidays appeared first on MyFitnessPal Blog. If you’ve scrolled social media lately, you’ve probably seen people swapping vegetable oils for beef tallow, going all-in on carnivore diets, or loading up on protein from steak and bacon. With so much conflicting nutrition advice out there, it’s easy to wonder: Is saturated fat actually bad for you, or is that outdated thinking? Here’s the deal: Despite what some influencers […]