Niche Marketing

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.  Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company repeatedly imploring everyday consumers […]

I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings, diapers, and regular naps, it’s time for solid food, potty training, and overnight sleeping. When you figure those out, it’s time for preschool and rare naps. The cycle goes on and on. The same applies for those of us working in design and development these days. Having […]

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an […]

Self-care is an essential practice that often gets overlooked in our busy lives. Many people prioritize work, family, and other responsibilities over their own well-being, leading to burnout and poor mental and physical health. However, taking care of yourself is crucial for maintaining a happy and healthy life. Mastering the art of self-care involves making a conscious effort to prioritize your own needs and well-being. It is about recognizing your own limits and boundaries and taking steps to ensure you are taking care of yourself both mentally […]

Success is something that many people strive for, but few actually achieve. However, there are certain tips and strategies that successful entrepreneurs and CEOs have used to reach their goals and achieve their dreams. By following these tips, you too can increase your chances of success and achieve your own personal and professional goals. One of the most important tips for success is to have a clear vision and set specific goals for yourself. Successful entrepreneurs and CEOs are able to clearly articulate what they want to […]

Staying motivated to exercise can be a challenge for many people. The thought of hitting the gym or going for a run can often feel daunting and uninspiring. However, maintaining a consistent fitness routine is crucial for our overall health and well-being. The good news is that staying motivated to exercise doesn’t have to feel like a chore. By incorporating fun and enjoyable activities into your workout routine, you can make fitness a more enjoyable and sustainable habit. One of the key factors in staying motivated to […]