Niche Marketing

Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking about whether the team has the right skills to tackle it. The other is diving deep into whether the solution actually solves the user’s problem. Same room, same problem, completely different lenses. This is the beautiful, sometimes messy reality of having both a Design Manager and a Lead Designer on the same team. And if you’re wondering […]

As a product builder over too many years to mention, I’ve lost count of the number of times I’ve seen promising ideas go from zero to hero in a few weeks, only to fizzle out within months. Financial products, which is the field I work in, are no exception. With people’s real hard-earned money on the line, user expectations running high, and a crowded market, it’s tempting to throw as many features at the wall as possible and hope something sticks. But this approach is a recipe […]

This pumpkin spice protein smoothie is high in protein and fiber and way better for you than a PSL. The post Pumpkin Spice Protein Smoothie appeared first on MyFitnessPal Blog. You’ve probably heard it a thousand times: too much sugar isn’t great for your health. If you’ve ever taken a look at the ingredients lists on some of the popular low-calorie and low-sugar products out there, you know that many rely on sugar substitutes. But what exactly are these alternatives? Where do they come from, and are […]

This single-serve, gluten free, vegan, and high protein brownie recipe will satisfy all your chocolate cravings. The post Whip Up This Single-Serve High-Protein Brownie Recipe in Minutes appeared first on MyFitnessPal Blog. You’ve probably heard it a thousand times: too much sugar isn’t great for your health. If you’ve ever taken a look at the ingredients lists on some of the popular low-calorie and low-sugar products out there, you know that many rely on sugar substitutes. But what exactly are these alternatives? Where do they come from, […]

The fresh finds in your fridge are perfect fodder for a satisfying bowl of fried rice. The post Zero Food-Waste, Healthy Fried Rice appeared first on MyFitnessPal Blog. You’ve probably heard it a thousand times: too much sugar isn’t great for your health. If you’ve ever taken a look at the ingredients lists on some of the popular low-calorie and low-sugar products out there, you know that many rely on sugar substitutes. But what exactly are these alternatives? Where do they come from, and are they really […]

With so many sugar alternatives, it’s easy to get confused. Find out what sugar alternative is right for your taste preferences and goals. The post What Sugar Alternative is Right for Me? appeared first on MyFitnessPal Blog. You’ve probably heard it a thousand times: too much sugar isn’t great for your health. If you’ve ever taken a look at the ingredients lists on some of the popular low-calorie and low-sugar products out there, you know that many rely on sugar substitutes. But what exactly are these alternatives? […]