Niche Marketing

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an […]

The health and wellness industry has been undergoing a significant transformation in recent years, thanks in large part to the rise of *********. This innovative approach to health and wellness is reshaping the industry in a myriad of ways, from the products and services offered to the way consumers approach their own well-being. So, what exactly is *********? ********* refers to the practice of using technology, data, and personalized insights to optimize health and wellness outcomes. This can include everything from wearable fitness trackers and health-monitoring apps […]

The practice of ******** has a long and rich history, dating back thousands of years to ancient civilizations. From its origins in traditional healing practices to its modern-day popularity, the history of ******** is a fascinating journey that has evolved over time. In ancient times, ******** was used as a form of healing and spiritual practice by various cultures around the world. In India, ******** was practiced as part of Ayurvedic medicine, a holistic system of healing that focuses on balancing the mind, body, and spirit. In […]

******* is a popular form of exercise that involves high-intensity interval training (HIIT) combined with strength training. This dynamic workout has gained popularity in recent years for its ability to torch calories, build muscle, and improve cardiovascular health. But did you know that there are different types of ******* that offer unique benefits? Let’s break down the various styles of ******* and explore what sets them apart. 1. CrossFit: CrossFit is a high-intensity workout that incorporates a variety of functional movements such as squats, deadlifts, and pull-ups. […]

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect […]

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request.  It might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research […]

I’m not sure when I first heard this quote, but it’s something that has stayed with me over the years. How do you create services for situations you can’t imagine? Or design products that work on devices yet to be invented? Flash, Photoshop, and responsive design When I first started designing websites, my go-to software was Photoshop. I created a 960px canvas and set about creating a layout that I would later drop content in. The development phase was about attaining pixel-perfect accuracy using fixed widths, fixed […]

We’ve been having conversations for thousands of years. Whether to convey information, conduct transactions, or simply to check in on one another, people have yammered away, chattering and gesticulating, through spoken conversation for countless generations. Only in the last few millennia have we begun to commit our conversations to writing, and only in the last few decades have we begun to outsource them to the computer, a machine that shows much more affinity for written correspondence than for the slangy vagaries of spoken language. Computers have trouble […]