Niche Marketing

Today’s web is not always an amiable place. Sites greet you with a popover that demands assent to their cookie policy, and leave you with Taboola ads promising “One Weird Trick!” to cure your ailments. Social media sites are tuned for engagement, and few things are more engaging than a fight. Today it seems that people want to quarrel; I have seen flame wars among birders.   These tensions are often at odds with a site’s goals. If we are providing support and advice to customers, we […]

“Language is not merely a set of unrelated sounds, clauses, rules, and meanings; it is a totally coherent system bound to context and behavior.” — Kenneth L. Pike The web has accents. So should our design systems. Design Systems as Living Languages Design systems aren’t component libraries—they’re living languages. Tokens are phonemes, components are words, patterns are phrases, layouts are sentences. The conversations we build with users become the stories our products tell. But here’s what we’ve forgotten: the more fluently a language is spoken, the more […]

Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking about whether the team has the right skills to tackle it. The other is diving deep into whether the solution actually solves the user’s problem. Same room, same problem, completely different lenses. This is the beautiful, sometimes messy reality of having both a Design Manager and a Lead Designer on the same team. And if you’re wondering […]

Before and after you hit the buffet, get active with these family-friendly activities. The post 8 Creative Non-Food Ways to Connect With Loved Ones This Thanksgiving appeared first on MyFitnessPal Blog. Thanksgiving’s a wonderful time to connect with family and friends, enjoy your favorite recipes, and start new traditions. If you’ve been working hard to get in shape this year, the holiday weekend also provides a great opportunity to share your active lifestyle with your loved ones. But it’s difficult to disrupt the desire to graze or sit around all […]

Everything you need to know to make the most of the MyFitnessPal app. The post Essential Guide to MyFitnessPal appeared first on MyFitnessPal Blog. Thanksgiving’s a wonderful time to connect with family and friends, enjoy your favorite recipes, and start new traditions. If you’ve been working hard to get in shape this year, the holiday weekend also provides a great opportunity to share your active lifestyle with your loved ones. But it’s difficult to disrupt the desire to graze or sit around all day with a trip to the gym […]

MyFitnessPal makes tracking your food a breeze with tools like Meal Scan, Recipe Discovery and more. The post How To Log Food With MyFitnessPal appeared first on MyFitnessPal Blog. Thanksgiving’s a wonderful time to connect with family and friends, enjoy your favorite recipes, and start new traditions. If you’ve been working hard to get in shape this year, the holiday weekend also provides a great opportunity to share your active lifestyle with your loved ones. But it’s difficult to disrupt the desire to graze or sit around all day with […]