Niche Marketing

I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. I am a creative. Not all creative people like this label. Not all see themselves this way. Some creative people see science in what they do. That is their truth, and I respect it. Maybe I even envy them, a little. But my process is different—my being is different. Apologizing and qualifying in advance is a distraction. That’s what my […]

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.  Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company repeatedly imploring everyday consumers […]

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an […]

In today’s fast-paced world, it can be easy to get caught up in the hustle and bustle of everyday life. From work deadlines to family obligations, it seems like there’s always something demanding our attention. However, it’s important to take some time for ourselves and prioritize our own well-being. One way to do this is by trying *******. ******* is a practice that has been around for centuries and has been shown to have numerous health benefits. From reducing stress and anxiety to improving sleep and increasing […]

Unlocking the power of any skill or tool can be a game changer in various aspects of life. Whether it’s learning a new language, mastering a musical instrument, or honing a specific ability, unlocking its power can open up a world of possibilities. In this article, we will focus on unlocking the power of ******* and provide a step-by-step tutorial to help you harness its full potential. Step 1: Understand the Basics Before diving into unlocking the power of *******, it’s important to understand its fundamental principles. […]

******* is a topic that many people are curious about, but few truly understand. There are a lot of misconceptions and myths surrounding *******, so it’s important to separate fact from fiction and learn the truth about this often misunderstood subject. One of the most surprising truths about ******* is that it’s actually a very common and natural human behavior. Studies have shown that the majority of people engage in ******* at some point in their lives, whether alone or with a partner. It’s a normal and […]

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect […]

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request.  It might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research […]