Niche Marketing

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.  Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company repeatedly imploring everyday consumers […]

I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings, diapers, and regular naps, it’s time for solid food, potty training, and overnight sleeping. When you figure those out, it’s time for preschool and rare naps. The cycle goes on and on. The same applies for those of us working in design and development these days. Having […]

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an […]

In recent months, there has been a buzz surrounding a new health craze that has taken the wellness world by storm. From celebrities to health experts, everyone seems to be talking about ******* and its numerous health benefits. So, what exactly is ******* and why is it garnering so much attention? ******* is a superfood that is packed with essential nutrients and antioxidants. It is known for its anti-inflammatory properties and ability to boost the immune system. Additionally, ******* is rich in fiber, vitamins, and minerals, making […]

******* has long been a mysterious and captivating subject for many people. From ancient civilizations to modern-day enthusiasts, the study of ******* has held a special fascination for those seeking to unlock the secrets of the universe. If you are a beginner looking to dip your toes into the world of *******, this guide is for you. To start, it’s important to understand that ******* is not just about predicting the future or reading minds. It is a complex system of symbols, archetypes, and energies that can […]

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect […]

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request.  It might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research […]