Niche Marketing

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an […]

Incorporating ******* into your routine may not be something you have considered before, but the benefits may surprise you. From improving your physical health to boosting your mental well-being, ******* has a wide range of positive effects that can enhance your overall quality of life. One of the most obvious benefits of incorporating ******* into your routine is the impact it can have on your physical health. ******* is a great form of exercise that can help improve cardiovascular health, increase muscle strength, and improve flexibility. Regular […]

In recent years, there has been a significant shift in the way society views mental health and wellness. The stigma surrounding mental health issues, once a pervasive and damaging force, is slowly but surely being dismantled. And one treatment in particular has been gaining popularity and acceptance: *******. ******* has been used for centuries as a way to treat various mental health conditions, including depression, anxiety, PTSD, and more. However, for many years, it was seen as a fringe or alternative treatment, not to be taken seriously […]

In recent years, ******* has made a significant leap from being a niche interest to a mainstream phenomenon. This once obscure pastime has now captured the attention of a wider audience, gaining popularity across various demographics and cultures. So, what exactly is *******? It is a hobby that involves collecting, buying, selling, or trading items related to a specific theme or category. This could range from vintage toys and comic books to sports memorabilia and rare coins. The appeal of ******* lies in the thrill of the […]

Feedback, in whichever form it takes, and whatever it may be called, is one of the most effective soft skills that we have at our disposal to collaboratively get our designs to a better place while growing our own skills and perspectives. Feedback is also one of the most underestimated tools, and often by assuming that we’re already good at it, we settle, forgetting that it’s a skill that can be trained, grown, and improved. Poor feedback can create confusion in projects, bring down morale, and affect […]

“Any comment?” is probably one of the worst ways to ask for feedback. It’s vague and open ended, and it doesn’t provide any indication of what we’re looking for. Getting good feedback starts earlier than we might expect: it starts with the request.  It might seem counterintuitive to start the process of receiving feedback with a question, but that makes sense if we realize that getting feedback can be thought of as a form of design research. In the same way that we wouldn’t do any research […]

I’m not sure when I first heard this quote, but it’s something that has stayed with me over the years. How do you create services for situations you can’t imagine? Or design products that work on devices yet to be invented? Flash, Photoshop, and responsive design When I first started designing websites, my go-to software was Photoshop. I created a 960px canvas and set about creating a layout that I would later drop content in. The development phase was about attaining pixel-perfect accuracy using fixed widths, fixed […]