Niche Marketing

Picture this. You’ve joined a squad at your company that’s designing new product features with an emphasis on automation or AI. Or your company has just implemented a personalization engine. Either way, you’re designing with data. Now what? When it comes to designing for personalization, there are many cautionary tales, no overnight successes, and few guides for the perplexed.  Between the fantasy of getting it right and the fear of it going wrong—like when we encounter “persofails” in the vein of a company repeatedly imploring everyday consumers […]

I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings, diapers, and regular naps, it’s time for solid food, potty training, and overnight sleeping. When you figure those out, it’s time for preschool and rare naps. The cycle goes on and on. The same applies for those of us working in design and development these days. Having […]

In reading Joe Dolson’s recent piece on the intersection of AI and accessibility, I absolutely appreciated the skepticism that he has for AI in general as well as for the ways that many have been using it. In fact, I’m very skeptical of AI myself, despite my role at Microsoft as an accessibility innovation strategist who helps run the AI for Accessibility grant program. As with any tool, AI can be used in very constructive, inclusive, and accessible ways; and it can also be used in destructive, […]

I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. I am a creative. Not all creative people like this label. Not all see themselves this way. Some creative people see science in what they do. That is their truth, and I respect it. Maybe I even envy them, a little. But my process is different—my being is different. Apologizing and qualifying in advance is a distraction. That’s what my […]

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things that Indiana Jones did and go on exciting adventures. I even dreamed up ideas for movies that my friends and I could make and star in. But they never went any further. I did, however, end up working in user experience (UX). Now, I realize that there’s an […]

In recent years, there has been a growing interest in the power of alternative therapies and practices for promoting health and wellness. One such alternative therapy that has been gaining popularity is the use of energy healing, specifically the practice of Reiki. Reiki is a form of energy healing that originated in Japan in the early 20th century. It is based on the idea that there is a universal life force energy that flows through all living things, and that this energy can be channeled to promote […]

******** is a cutting-edge technology that is revolutionizing the way we think about health and wellness. By harnessing the power of advanced scientific techniques, ******* is able to provide personalized solutions for individuals looking to improve their physical and mental well-being. At the core of ******* is the concept of biohacking, which involves making small, incremental changes to one’s lifestyle in order to optimize health and performance. This can include everything from tracking sleep patterns and diet to monitoring stress levels and exercise habits. By collecting and […]

In recent years, the rise of ******* has revolutionized the way we access and consume content. This innovative technology has unlocked a world of possibilities, allowing users to access a wealth of information and entertainment at their fingertips. From streaming services to online gaming, ******* has changed the game in a variety of industries. One of the key ways that ******* is changing the game is through its ability to provide instant access to a vast array of content. Gone are the days of waiting for a […]